Friday, October 21, 2011

The Standouts Of Gaddafi Death Coverage: Jon Stewart, Hillary Clinton & Matthew Perry

FRIDAY NOON UPDATE: Unfortunately,Rentrak is unable to download any grosses thus far today, so there will not beany estimates based on noon averages. FRIDAY 8:45 AM: This is 30% higher thanthe sequel Paranormal Activity 2 whichearned $6.3M from 1,800 locations. It sets anew franchise best of $8 million in midnight business from 2,200 U.S. locationsovernight for Paranormal Activity 3. is 30%. Internationally, Paranormal Activity 3 opened in France Wednesday and saw $521K opening gross which was +45% higher than PA2, Australia Thursday which saw $516K or +14% ahead of PA2, and almost every foreign territory todaybesides North America.Russia’s $550K opening gross was 45% higher than PA2. Paramount is lowballing the threequel to gross at least $35M in domestic box office. But PA2 made $40.6M its 2010 pre-Halloween weekend, then competitor Saw 3D debuted the following Friday. PA3 has no such rival this time around. So Hollywood is expecting a lot more money. That said, PA3 cost only $5M, making the low-budget high-grossing franchise the gift that keeps on giving, as a studio exec tells me. (PA1 did $108M/$85M foreign, while PA2 did $85M in the U.S. and $93M foreign.) Paranormal Activity 3s strong tracking is showing wannasee not just with young males but also with older moviegoers, so the bloodless thriller should break Hollywoods 3-month-long box office slump this weekend. Not since Foxs Rise Of The Planet Of The Apes ($54.8M) on August 5th has there been a big grossing domestic opener beyond $30.1M (Disneys Lion King 3D). To pump up global grosses, Paramount indulged in 20 round-the-world fan premieres in 8 countries with a contest based on the most Twitter activity. The winning cities included Melbourne, Tel Aviv, London, Sao Paulo, NY, and Hollywoods Arclight, where thousands of fans turned out for gourmet food trucks and franchise star Katie Featherston.

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